Farquharson/Tedesco on Business Development: Make 'Wicked Easy' Sales Calls
You are mad at Dunkin' Donuts (think "wicked light Starbucks"). Standing and waiting for your morning coffee, you notice a point-of-purchase tent piece proclaiming that you can get a free cup of coffee by signing up for their online loyalty program. You like free, so you make a mental note of the URL, grab your Java and head out. When you return to your computer, you take a few moments to sign up. The e-mail confirmation indicates that you will receive a coupon in the mail. Cool!
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
