Printing Business Improving...Or Is It?

Meanwhile, The Industry Measure (formerly TrendWatch Graphic Arts), in its “Printing Forecast 2007” report, says three out of 10 graphic design and production establishments expect business conditions in the next 12 months to be “excellent,” an assessment shared by 29 percent of commercial printers. Among those same printers, 22 percent said business conditions for the past 12 months had been “excellent,” better than they had been in the 12 months before that.