Rethink Price Discounting –Farquharson/Tedesco

Rewards Programs Create Repeat Business

It's a fact: the easiest and least expensive way to grow sales is to sell more to current customers. By rewarding clients and giving them an incentive to keep working with you, you'll earn their continued loyalty and more of their business.

Enter the Customer Rewards Program. You can reward frequent customers with exclusive offers, priority scheduling and other perks—and we highly encourage these—but for now let's focus on discounting.