Rethink Price Discounting –Farquharson/Tedesco

Now, why did we hedge our argument by insisting froyo pricing principles don't apply to larger commercial jobs? Because buying motivation is different for print jobs at the $50,000 level. Of course quality, reputation, convenience and past experience still matter. But buyers making value calculations at this level consider price to be a much more significant factor. Simply put, $10 ain't the same as $5,000. Ten bucks is barely even worth an extra phone call.