Rethink Price Discounting –Farquharson/Tedesco

Is it possible you'll lose a few small print orders because of a pricing strategy like this? Sure. But you can get hit by a bus while crossing a street, too.

Let the numbers talk. Say our froyo pricing strategy does indeed translate to the on-demand/short-run print world. Our hypothetical $100 job—priced at $110, with a 10 percent affinity discount redeemed 4 percent of the time—will sell at an average of $106 per job. And, you and your customers both get a deal. Sounds like something to consider, eh?