Rethink Price Discounting –Farquharson/Tedesco

This "froyo" franchise has a 10 percent discount built into its business model, meaning it offers a premium product at a 10 percent higher price point than its main competitors. But things even out because virtually every customer qualifies for a 10 percent discount. In the store's point-of-sale system, 60 different special discount buttons are programmed to give "affinity" discounts to people associated with specific schools, local businesses, churches, synagogues, sports leagues and community organizations.