Rethink Price Discounting –Farquharson/Tedesco

You get the picture—you want the $50k job and might be willing to take $45k for it. But make sure you get something of value in return. This is still the only way reactive discounting makes sense.

The days of "no discounting, ever!" are over—at least for us. Discounting at the right time, for the right reason, can be a path to better sales, higher profits and happier clients. PI