Rethink Price Discounting –Farquharson/Tedesco

Rewards discount programs make it appealing for customers to work with you again…and again and again. Hello, increased share-of-customer!

Value of Short-term Production Discounts

One of the ugliest sights in any printing facility is a large printing press sitting idle. Here's a potential solution: create a short-term production discounts program. Say you scan your future production schedule and see a big hole for one of your web presses. If you crunch the numbers and determine you'll be better off filling that capacity with a discounted job—rather than letting the press time opportunity vanish like a match flame in the wind—then go for it!