Rethink Price Discounting –Farquharson/Tedesco

Let's start off this month's column by talking about frozen yogurt.

Yeah, we know it's December, and right now the word "frozen" probably makes you think of tongues stuck to cold flagpoles. One of your authors has an ownership interest in a local franchise of a national frozen yogurt chain, and has learned some pricing lessons (dare we say intelligent discounting?) that may apply to the printing industry's on-demand/short-run segment.