LinkedIn expert Colleen McKenna, principal Intero Advisory, couldn't agree more. "A recent IBM study says that if CEOs are not socially engaged, their business will be less profitable and competitive within five years," McKenna cites. "I am not sure it will take that long." Not being part of a LinkedIn network, McKenna claims, can be counterproductive to business today and create questions about a company's viability. Don't they get it? If they are not social and engaging, are they relevant? How are they educating their customers? Are they reinvesting in their company?
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."