Social Media Strategies: Don't Remain 'Anti-Social'
While he's bullish on LinkedIn and has made new customer contacts there, Cappel doesn't consider that or any other social media platform a panacea for business sales or marketing efforts. An early social media adopter, he has watched the platforms evolve over the years. Cappel believes that, while it's neither as gee-whiz impressive or interesting as it was a few years ago, it's absolutely essential to have a place at the table, especially on LinkedIn.
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
