Social Media Strategies: Don't Remain 'Anti-Social'
While Strack focuses most of his social media engagement efforts on the Twitter micro-blogging platform, Scott Cappel, owner of San Diego-based Sorrento Mesa Printing, focuses his social media engagement on LinkedIn. Twitter, says Cappel, is more like an RSS feed. "There's a stream of content, but you can't really do a lot of business intelligence research there. LinkedIn, however, is a place where you can dive deep and really learn about people and companies."
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
