Social Media Strategies: Don't Remain 'Anti-Social'
"In all of our campaigns, we use social media as we preach a cross-media approach," Strack explains. In CustomXM's "Lunch and Learn" events, promotional messaging includes a mix of direct mail, e-mail and social media. "Our best successes occur when we use a 'refer a friend' approach that increases participants' chances of winning a door prize if they invite a friend who also attends. We put the link to the registration site on our social media platforms, drive people to the registration site, and from there they can refer a friend via e-mail. It's been very successful."
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
