Social Media Strategies: Don't Remain 'Anti-Social'
Component of Cross-Media Marketing
CustomXM is a printer in transition, with a growing reputation as a marketing services provider that also provides printing. During the past two years, the company has driven an increasing number of integrated marketing campaigns for clients of all sizes, many of them including social media components, as well as direct mail with mobile linking codes, personalized URLs and even Augmented Reality markers.
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
