Social Media Strategies: Don't Remain 'Anti-Social'
"Social media engagement helps us learn who to talk to in an organization, but the rest of the conversation should still take place in person. Social media is here to stay but, in the end, it's still all about face time and personal interaction," Cappel concludes. "LinkedIn is great for introductions, learning about companies and facilitating a meeting. But face-to-face—that's still where business is done." PI
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
