Social Media Strategies: Don't Remain 'Anti-Social'
Several of these folks took him up on the offer and stopped by the office. The new city-center office is intended to make marketing customers feel more at home (in contrast to CustomXM's plant located in an industrial park) and boasts a trendy décor. After giving them a tour, Strack suggested to one particularly impressed visitor, who was not yet a customer, that they should talk business sometime. Two days later Strack was walking into a meeting with this new potential client, the development director for a very large association, which happens to be a sweet spot for CustomXM.
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
