Social Media Strategies: Don't Remain 'Anti-Social'
There are hundreds if not thousands of consumer-based storefronts on Facebook, complete with checkout options. This is an area that may have some potential for printers, especially those that are willing to create storefronts for a specific product.
There are dozens of platforms available to help businesses create actual storefronts, complete with checkout options directly on Facebook (including 3dCart, Avenue Social, Moontoast, Payvment and Shopify, to name just a few.) When it comes to print commerce, or Web-to-print vendors, however, there's a complete dearth of social storefront options.
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
