Social Media Strategies: Don't Remain 'Anti-Social'
If a company's Website is the virtual front door for any company, it's critical to direct potential customers to it. This is especially important for any company with a public e-commerce site, like Falls' CafePress (CafePress offers custom printed clothing, artwork and promotional products.) Falls offer some advice on the best way for a business with an e-commerce outlet to drive traffic to the site. "The trick is drawing the balance between humanized content—interesting, engaging posts that draw the audience in—and offers that push the revenue agenda. Remember that a social audience is generally interested in more than just a coupon or a deal. So, you have to balance the offers-based content with that which engages the audience on a deeper level."
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
