Social Media Strategies: Don't Remain 'Anti-Social'
The Sales Power of Referrals
Jason Falls, vice president of digital strategy at CafePress and founder of the well-respected blog Social Media Explorer, makes his living helping companies build successful social media marketing strategies. "The way consumers decide what and when they buy today is fueled by two primary resources: search engines and recommendations from others. Social media fuels both in interesting and powerful ways. So, if you don't have time for social, you're eventually going to lose out on the primary mechanisms customers decide to buy from you."
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
