Social Media Strategies: Don't Remain 'Anti-Social'
McKenna believes that social media interaction, and LinkedIn in particular, is a great leveler for small- and mid-sized companies. She claims it's easier for these companies, with few divisions and more centralized control, to create a strong and cohesive branding message through a LinkedIn Company Page than larger companies. "Not leveraging LinkedIn Company Pages in a meaningful way is a missed opportunity," McKenna declares. "A Company Page offers significant opportunities and, with the exception of the Career tab, there is no cost."
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
