Social Media Strategies: Don't Remain 'Anti-Social'
Paul Strack, president of CustomXM, was watching the local Saint Patrick's Day parade from the vantage of the balcony in his yet-to-open new sales/marketing office space overlooking Main Street in North Little Rock, AR. Strack was taking photos from the balcony, posting them on the social media site Instagram and tweeting them to his followers via Twitter. Several of his Twitter followers were also watching the parade from the street and they started exchanging comments. Strack invited them to come up and see his new office digs after the parade via Twitter.
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
