Print Still Powerful, Affirms Canon Study

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Nearly half of Americans would feel sad in a world without print. That's according to new survey findings released by Canon U.S.A., Inc., which reveals that print has a favorable influence in many aspects of the lives of U.S. Millennials.

"Despite living in what seems like a digital world, Millennials still count on print for information and inspiration,” says Shinichi Yoshida, executive VP and GM of Canon U.S.A.

The Canon Print for Action Survey, conducted by Ipsos, uncovered consumers’ perceptions and use of printed materials, and explored the importance of print in the minds of tomorrow’s business leaders.

“Our goal is to highlight the power of print’s versatility by coupling Canon’s deep heritage in innovative imaging with proven statistics to educate and to help empower future business leaders,” says Yoshida.

From food and beverage purchasing decisions to study habits to relaxation techniques, print is a driving influence for young Americans. According to the Canon Print for Action Survey:

Millennials still send printed cards. In fact, for Valentine’s Day 2018, giving printed romance cards (30%) won out over sending e-cards (7%) for Millennials. In the 12 months prior to the survey more than half (51%) of Millennials gave someone a printed card for a celebratory moment or a holiday compared to just 18% that sent a digital greeting on those occasions.

Other than watching streaming services (56%), Millennials turn to books (48%) to relax. Nearly half of Millennials surveyed say reading a book makes them feel the most relaxed compared to activities like exercising (37%), cooking (37%) and meditating (21%).

Millennials still rely on print to plan out their days. In the 12 months prior to the survey, 43% of Millennials used physical calendars and 30% of Millennials used planners for scheduling and staying organized.

The Canon Print for Action Survey covers more than just Millennials; its statistical findings span a range of demographics and market verticals. Generational findings all point toward the power of print, with only one in five Americans reporting they rely solely on digital platforms.

Source: Canon U.S.A.

The preceding press release was provided by a company unaffiliated with In-plant Impressions. The views expressed within do not directly reflect the thoughts or opinions of In-plant Impressions.