Print On Demand is about using technology to put your customers’ needs’ first.That’s one reason in-plants have taken the lead.

By Vic Barkin

What’s It All About?

For some it’s about short-run publishing; for others it’s a faster way to order standardized, customized or personalized material though a Web-based storefront or catalog; and for still others it’s a templated, repeatable process for throughput that is searchable, variable and easily updateable.

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Companies:
Eastman Kodak Co.

Vic Barkin Author's page

Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.

In-Plants and POD: Ahead of the Curve