Print On Demand is about using technology to put your customers’ needs’ first.That’s one reason in-plants have taken the lead.

By Vic Barkin

‘A Cultural Change’

“Our success and client support for this effort has been a cultural change,” says Mike Michener, who manages TIAA-CREF’s in-plants in New York, Charlotte, and Denver. “Without central control of print, copy and mail, departments will go the way of least resistance, call a vendor and hand it off. If we are being passive, the client orders materials produced, and they determine what is to be archived. If we are aggressive or proactive, we archive any materials we think might be reordered. We also solicit input from across the organization to find and archive new materials.”

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Eastman Kodak Co.

Vic Barkin Author's page

Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.

In-Plants and POD: Ahead of the Curve