Why
 Print Is Truly Green

Designers can also choose inks that are free of heavy metals or lighter in tone or intensity when a project is likely to be recycled, and forego surface coatings for projects envisioned for shorter life spans. In fact, responsible designers partner with printers that have robust sustainability portfolios, consult with them on best practices, collaborate with them for the most cost-effective and efficient layouts for reducing waste, and assess results to guide future projects.