Print Drives America Ad Appears in Wall Street Journal National Edition
Print Drives America had an ad in the national edition of the Wall Street Journal on Jan. 24. The ad headlined “PRINT IS GREEN” is one of four ads that Print Drives America uses to dispel myths about print. The half-page ad was placed on page B3, the first right hand page of the Business section. The print circulation of the Wall Street Journal is in excess of one million. The cost of a full page color ad in the Wall Street Journal is more than a quarter million dollars.
The ad insertion had a bonus circulation at the World Economic Forum in Davos, Switzerland. Many of the world’s most important leaders were in attendance and it was great that they saw the ad’s message about print.
The other ads created by the Print Drives America Foundation include “PRINT IS COOL” which points out that PRINT is perceived as favorable to the Gen Z and Millennial generations; “PRINT IS HIGH TECH” that explains that print today harnesses the best marketing technology that precisely targets recipients; and “PRINT IS COLOSSAL” that details why print is the largest communications media, larger than broadcast and online media and all other media combined.
Files for the ads are available to all — printers, vendors, and publications. They may customize the ads with their own company signatures. Posters and mailing pieces are also available.
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On June 4, 2020, Print Drives America will host the 68th Franklin Awards. This year it will be a sit-down dinner in a private club. It has been announced that Tom Quinlan, CEO of LSC Communications, will receive the Franklin Award. There will also be four other awards announced soon given to printing companies for innovation, packaging, inkjet, and digital.
Print Drives America is the champion and cheerleader of the national print industry and they have become the voice of the industry. Printers have pointed out that they like the razor-sharp focus that Print Drives America pays to increasing print’s market share over other media that competes with print for budget dollars.
The Print Drives America Foundation and its Executive Director Marty Maloney present print as a media, not just as a manufacturing activity. This truly unique way of treating print allows it to be measured favorably against media that it competes with, such as broadcast and new media. Maloney has conducted decades of research that proves that the multiple platforms of print dwarf all other media by far.
Maloney is considered a true media expert and his expertise and research stems from his 30-plus year association with New York University where he served on the board of NYU’s Masters Programs in Strategic Communication, Marketing and Media Management and was elected and served a multiple year term as Board Chair. He has created and continues to teach several media and business courses in NYU’s graduate school. Maloney’s academic experience is complemented by his market experience of heading up Broadford & Maloney Inc., a global advertising, marketing and PR agency that he founded in 1984.
Print Drives America constantly delivers good news about printing platforms such as the remarkable resurgence and acceptance of direct mail across all ages and the big increases of printed books, as well as the continued gains in labels and packaging and the spread of free-standing inserts to newspapers, direct mail and, yes, packages.
Print Drives America gives print a stronger voice to communicate print’s attractive features that create a strong consumer preference for print, to demonstrate its amazing ROI, and to advance print’s leadership position. We make print attractive to all, erase the misinformation about print, and greatly enhance print’s positive perception. Print today is an increasingly high-tech industry that produces collateral materials, magazines, books, direct mail, newspapers, catalogs, labels, packaging, out-of-home media, signage, and scores of other print categories. Print in the aggregate makes print the largest communications media of all. Our goal is to increase the perception of print as well as to meaningfully increase print’s market share.
Source: Printing Industries Alliance
The preceding press release was provided by a company unaffiliated with In-plant Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of In-plant Impressions.
