PRIMIR Study Unveiled about Financial, Transactional and Transpromo Printing

• They want the messages separate so they can easily throw them away.

• They are afraid it will clutter the statement and make it more difficult to read.

• They are afraid they’ll miss the promotion.

Proponents, on the other hand, want the message on the statement primarily since it will save paper!

The message is clear, for businesses considering implementing a transpromotional marketing strategy, they need to evaluate their customer base and determine how the messages should be presented and weigh the costs and expenses prior to moving forward—either in-house or with their printer.