PRIMIR Study Unveiled about Financial, Transactional and Transpromo Printing

There is a lot of industry buzz about opportunities in transpromotional statement printing. The truth is there are many parts of the transaction processing workflow that precede the printing. Given that, altering this fundamental workflow has a domino effect on the entire process.

Adding color graphics to a statement requires adaptation of completely new printing languages, changes in layout require coordination between the IT department and the marketing department, and programming adds expense and investment. Thus, the operational/technical challenges for implementing this new ‘marketing opportunity’ in-house requires corporate level decisions far beyond the simple acquisition of a high-speed color transaction printing system. As a result, there are opportunities for many NPES members to partner together to provide a ‘total solution’ to a printer or corporate in-plant that is interested in this market.