PRIMIR Study Unveiled about Financial, Transactional and Transpromo Printing

The research was unique since, in addition to the traditional round of expert and industry interviews, an online consumer survey was conducted. In fact, 547 consumers responded about their current and future use of paper and online transactional documents.

Marco Boer of I.T. Strategies who conducted the research for PRIMIR noted, “the rate of migration to e-statements is highly varied, depending on business sector and size.” For example, banks that on one hand have a 40% online banking rate find that 70% or more of their customers still want paper statements. While some credit card providers encourage electronic payments to save on remittance processing costs plus paper, printing and postage costs, other providers see paper as a great monthly communication vehicle with their customers. The latter group is generally open to the transpromotional opportunities.