PRIMIR Study Unveiled about Financial, Transactional and Transpromo Printing

The Bottom Line

The bottom line of the study: financial and transactional printing is still a strong viable market despite all the hype about electronic bill presentment and payment. Transpromotional printing is highly effective in certain markets, but printers entering this market segment need to understand the overall costs and expenses for implementing a totally new workflow that supports transpromotional statement production.