PRIMIR Announces Research Studies Line-up

Sourcing Behavior of North American Print Originators – PRIMIR contracted with Sherburne & Associates with support from Print Buyers International to conduct a study of North American print originators and their decision process for selecting a printer. The study will identify how print sourcing decisions are made today (2008), how they differ from five years ago, and project how they will be made five years hence, by examining: who (job title or function) purchases print and what they purchase, purchase lead times by application and sourcing (local, regional, global, etc.), how they decide where to source, why they choose print versus alternative media, and how the print is purchased (direct, agency, broker, etc.).