Presstek 52DI® Drives Catawba Print & Mail’s Printing Services Expansion

Catawba offset prints thousands of 4x6 postcards that are then messaged and addressed using its inkjet equipment. With the Presstek 52DI, Catawba is able to print the cards four-up, full-bleed, with the first cards off the press and ready for addressing in 10 minutes, reducing the turnaround time to three days on average, vs. five to seven days with conventional presses. Understanding that it was not cost or time efficient to print these pieces on its existing digital toner press, Catawba selected the Presstek 52DI because it eliminated the complexity, training and space requirements associated with conventional offset printing and offline platemaking.