Presstek 52DI Enables Universal Lithographers to Expand Business and Increase Customer Retention

With the Presstek 52DI, Universal can better meet its customers’ requests, including the increased demand for short-run marketing materials. Additionally, the 52DI has allowed Universal to build trust with new and larger customers by initially delivering high-quality smaller jobs. The quality of the DI press also allows Universal to capture overflow work from in-plant print shops that need to meet the stringent quality demands of marketing departments as well as the high quality standards of its own Web store customers.