Pressing Into 2000

The emergence of digital equipment is actually helping the offset market, contends Mike Dighton, vice president of marketing and customer service for Hamada of America. But printers must meet that growing demand cost effectively. This is where offset equipment comes in.

"I think the digital part of the business creates more business. Our sales have increased steadily since 1993," says Dighton. "We are selling offset presses at a faster rate than we have ever sold them."