Pressing Into 2000

"There was a clear benefit to us with respect to buying an offset device," says Pierick, who bought a two-color A.B.Dick 9995 last year. That benefit, he contends, was giving his customers quality work at low costs.

Offset press manufacturers concur.

"Offset-based technology brings tremendous value to an in-plant," proclaims Scott MacKenzie, director of equipment marketing for A.B.Dick. "I don't believe it is going away as quickly as people think."