The Premium Choice

Premium sheets give your marketing communications, proposals and fund-raising materials a more upscale look, she says. Toner sits better on these papers, she explains, and they boast higher opacity and better formation. They can make the difference between just a good job and an outstanding job.

“Every paper selection is an opportunity to add value, awareness and importance to the printed piece,” adds Thomas Wright of Neenah Paper. So don’t “cheap out” on paper, he says. “The job will not reach its full potential. Over time this might reflect on the image of the shop.”