The Premium Choice
Premium papers give your printed pieces more impact, which improves the image of your in-plant. Here, paper vendors offer some tips for selecting and using premium sheets.
Market Your Capabilities
Help your customers better understand your capabilities both in the digital realm and in the offset world by showing them what you can do. Produce a collection of offset samples, including solids, halftones and screens on your premium paper. Likewise, assemble samples produced with your digital printer on the same stock. Imprint an offset sample on your digital equipment to show your variable data capabilities.
—Chris Harrold, Mohawk Fine Papers
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