Practicing What They Preach

"Having our own internal print shop allows us to be able to turn things around quickly, to make changes, to do things we otherwise couldn't do—and to be able to use our own equipment to its best advantage," Barrett says.

Equipped For The Job

Not all equipment manufacturers' in-plants stick to their own company's equipment, however. Heidelberg has agreements with partners like Creo and Kodak to use their prepress equipment in its four tech centers, located in Atlanta, Chicago, Los Angeles and Cranberry, N.J. These centers are equipped to process jobs from prepress through finishing, and feature a full line of Heidelberg presses.