Practicing What They Preach

At Riso, Anne Barrett, manager of marketing services, feels the same about her company's in-plant. An in-plant, she says, can be a powerful sales tool for vendors.

"It is one of the best selling features," Barrett says of the shop, located in Danvers, Mass. "So many customers walk out of there really convinced because they see how well it works and they just go 'wow.' "