Practicing What They Preach

New equipment is obviously not difficult for these shops to obtain, since their parent companies manufacturer it, and it is often used as a sales aid. But the shops still have budgets to adhere to.

"There is a value attached to each piece of equipment on the floor," explains Heidelberg's Kroll. "We may not be purchasing equipment in the same vein that an insurance company in-plant would, but we do have expenses and costs related to that."