Postal Partners

"We can save a lot of money because we automate all of the mailing," he says. "In postage alone the difference in cost between automated and non-automated bulk mail is somewhere between $150,000 and $200,000 a year."

Barron concedes it's possible to outsource the school's bulk mail and get the same "automation discounts," but any mailing house, he says, will tack on an additional 30 percent or so to cover their cost of labor.