Postal Promotions: Mailers Discounting Mobile

• Emerging technologies, picture permit, product samples (Aug. 1-Sept. 30). The 2 percent emerging technologies promotion is based on the successes of past mobile barcode promotions, while extolling how interactive technologies such as Augmented Reality, Near-Field Communication and authentication can be integrated with traditional direct mail strategies to embolden the value of the printed piece. Registration is June 15-Sept. 30.