Postal Promotions: Mailers Discounting Mobile

"Their main objective is to get someone on the line to speak to one of their agents," Foti notes. "When you scan a mailer with a barcode, it automatically gets you an agent or the click-to-call will show up on your phone."

• Earned value reply mail (April 1-June 30). First-Class Mail Business Reply (BRM) and Courtesy Reply (CRM) pieces scanned in the postal network will yield a 2 cent per piece postage credit. Registration for reply mail expires at the end of this month.