Postal Promotions: Mailers Discounting Mobile

• Mobile coupon/click-to-call (March 1-April 30). This two-pronged offering focuses on encouraging mailers of hard-copy coupons to integrate them with mobile platforms for redemption. The second aspect rewards promotions that provide click-to-call functionality. Each program provides a 2 percent discount for mailers. Registration runs through April 30. According to Foti, insurance agencies are prime candidates for click-to-call promotions.