Postal Promotions: Mailers Discounting Mobile

Last fall, the USPS announced its 2013 Mailing Service Promotions calendar. Much to the delight of on-the-go consumers, a number of the promotions incorporate discounts for the use of mobile-based technologies. Tom Foti, manager of direct mail and periodicals for the USPS, provided some insight for each promotion, with an extended look at the mobile-based offerings.