Postal Promotions: Mailers Discounting Mobile

Dumping Saturday mail delivery was one of the few options at Donahoe's disposal, and it will save an estimated $3 billion a year. But, when you cut service to save money, it reduces an entity's value proposition, at least in the eyes of customers. Despite its own challenges, the USPS is mindful of the tasks facing the mailing community and its struggles to maintain profitability when using the mail stream as a marketing channel.