Postal Promotions: Mailers Discounting Mobile

Clients have their control piece—a campaign mailer that has performed well in the past—rated against four alternatives created by SG360° or their agency, via an online consumer panel of up to 3,000 individuals, to test effectiveness.

"The panelists repond online to all five pieces, answer questions and comment about what they liked, what appealed to them and what they didn't like," Hefron points out. If you make qualified decisions based on analytical findings prior to printing, you're going to save some money. EMPIRICALtesting provides a scientific means to discover the highest probability of consumers responding to their offers." PI