Postal Promotions: Mailers Discounting Mobile

One of the cornerstones of SG360°'s value proposition for direct marketers is SG360º's first brand pillar, BRANDIRECTions. According to Luke Hefron, vice president of integrated marketing, it provides analytics to guide and optimize direct marketing solutions. EMPIRICALtesting bridges the gap between traditional research and consumer insights and enables marketers to bring a better product to the consumer's mail box, and reap savings on the back end courtesy of higher response rates.