Postal Promotions: Mailers Discounting Mobile

"We have a robust process in place to review mail piece layout, including indicia format/content, use of ancillary service endorsements, correct placement of return addresses and meeting barcode clearance requirements," he says. "One of the most potentially confusing issues for clients is compliance with new folded self-mailer regulations, including closures, fold configuration and paper stocks. We provide both education about new regulations and a review of their artwork to ensure compliance."