Postal Promotions: Mailers Discounting Mobile

"Before we produce the mail, we use a combination of data analytics and optimization software to merge and combine our clients' mail distribution profiles into a single production stream," he says. "This gives our customers the ability to aggregate their volume for the lowest postage costs.

"We also offer our clients the ability to commingle their mail pieces into a larger distribution pool for optimized postage and transportation costs. This process is preferred because there is more opportunity to save additional money through co-palletization," Murphy adds.